With growing expectations of consumer retailers like Casual Male Retail Group Inc the leading specialty retailer of men's big and tall apparel in the US, Canada and UK, must squeeze more profit from every dollar they spend on marketing and information technology, and must maximize existing resources like customer and sales data.
Software from SAS, the leader in business intelligence, is helping Casual Male drive more precise marketing, refine operations and save money.
SAS also will help the operator of the Casual Male Big & Tall clothing chain determine the most profitable locations for new stores in the US, Canada and the UK, and the ideal allocation of merchandise for its more than 528 stores worldwide.
In addition to its retail stores, Casual Male also operates a direct-to-consumer business, which includes a catalog and e-commerce sites.
Maximizing return on database marketing is a priority for the company.
"One of Casual Male's major initiatives is to increase sales without increasing marketing dollars," said Geoff McGehee, director of database marketing at Casual Male.
"They're achieving this through their use of SAS to segment their customer database and select customers based on lifetime value and response models rather than the traditional industry standard of recency, frequency and monetary value."
Convincing Casual Male that SAS retail software would be a boon for business wasn't a difficult proposition.
marketing@alchempro.com
