Neiman Marcus Direct extends relationship with ATG
21 Feb '06
3 min read
Art Technology Group Inc (ATG), whose technology powers outstanding e-commerce sites and corresponding e-marketing and customer service solutions, has announced that Neiman Marcus Direct, the direct-to-consumer division of the premier luxury retailer, Neiman Marcus Group, will significantly expand upon its relationship with ATG to deliver a more powerful, efficient and personalized e-commerce offering for its customers and personnel.
Neiman Marcus Direct, which conducts print, catalog and online operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names, will upgrade its ATG Commerce platform, while implementing several new ATG e-marketing and e-commerce products, including ATG Campaign Optimizer, ATG Content Administration, ATG Outreach, ATG Response Management and ATG Merchandising.
These ATG Wisdom(TM)-enabled products will enable Neiman Marcus Direct to offer a more feature-rich, relevant and rewarding online experience for its customers, while streamlining its existing business processes to meet the rapid pace of today's dynamic e-commerce environment.
In 2001, Neiman Marcus implemented ATG Commerce, the company's comprehensive online selling solution, with the expectation that it would reach its projected online growth goal after five years of using the product. Instead, the company achieved their goals in just the second year following implementation. By expanding its Wisdom-enabled ATG product set, Neiman Marcus will take advantage of, among other capabilities, ATG's powerful, scalable personalization functionality to achieve unmatched awareness and control of their customers' experiences online.
marketing@alchempro.com
