TaylorMade Golf to combat online counterfeit good sales with MarkMonitor
15 Mar '06
3 min read
MarkMonitor, the leader in online corporate identity protection, announced that TaylorMade-adidas Golf Company (TMaG), one of the most respected golf brands in the world, has chosen MarkMonitor's Auction Monitoring solution to combat the sale of counterfeit TaylorMade golf equipment and to police infringement of other intellectual property on eBay.
The move to incorporate MarkMonitor's Auction Monitoring reflects TMaG's confidence in the ability of MarkMonitor's sophisticated end-to-end detection and response technologies to continuously monitor and identify instances of online fraud and illegal activity.
TaylorMade, one of three brands maintained by TMaG along with Maxfli and adidas Golf, is widely known among professional and recreational players alike for developing and marketing technologically superior, high-performance golf equipment. When it came to TMaG's attention that increasing numbers of counterfeit clubs were being offered on eBay as authentic TaylorMade clubs, TMaG sought a solution to improve its auction monitoring capabilities.
"Before MarkMonitor, we were forced to rely on our employees to manually spot suspicious activities on online auction sites. That method of enforcement, which we've been using for some time now, is difficult and tedious," said Steve Crocker, patent attorney at TMaG.
"MarkMonitor will provide insight into these issues as well as an ongoing analysis of, and protection against, infringements against the entire TaylorMade brand. Two key capabilities made MarkMonitor the obvious choice: its integrated case management, which enables us to make swift assessments and decisions via an intelligent scoring algorithm, and its automated alerts, which notify us when a suspicious online auction is in process and allows us to terminate problematic auctions in a matter of hours," he added.
marketing@alchempro.com
