TaylorMade Golf to combat online counterfeit good sales with MarkMonitor
15 Mar '06
3 min read
The ability to monitor legitimate and counterfeit products on online auction sites using MarkMonitor's comprehensive corporate identity management solution allows corporations to better protect their brand image.
MarkMonitor's solution includes its integrated suite of Domain Management(TM), Brand Protection(TM) and Fraud Prevention(TM) services including Auction Monitoring, which scans auction sites, identifies and prioritizes abuses and enables automated responses that permit swift, meaningful action on violations.
Mark Shull, CEO of MarkMonitor, said, "As the Internet has begun to mature as a platform for eCommerce and online auctions, it's also become vulnerable to issues that plague the physical world, such as fraud and identity theft. So, it's imperative for corporations to take the same sort of action online as they would in an offline situation."
"The protection of brand identity is a crucial part of conducting business online. Our solutions are designed to protect global companies like TaylorMade Golf and ensure that the Internet is a safe place for business," he said.
MarkMonitor is the global leader in delivering comprehensive online corporate identity protection services, with a focus on making the Internet Safe for Business(TM).
TaylorMade Golf Company has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world, and adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world.
marketing@alchempro.com
