First Prada telephone by LG to combine style & technology
13 Dec '06
3 min read
Mun-Hwa: LG Mobile President-CEO & Patrizio Bertelli:Prada President-CEO
LG Electronics and Prada, one of the world's leading brands in the luxury goods industry, announce an exclusive partnership to develop an innovative and iconic mobile phone.
The first Prada telephone by LG will combine high-end technology with avant-garde design offering the best in both style and performance. This forward-thinking product is the result of a different approach to the typical fashion designer and mobile phone manufacturer co-branding exercise.
Leveraging on their respective expertise and know-how, Prada and LG have jointly explored and developed all aspects of this new product. The collaboration focused on the key elements inside the phone, such as software, user interface and music as well as its look, for example design and packaging.
The result is a unique, sophisticated and elegant phone, with an advanced touch interface which eliminates the conventional keypad.
The initial launch is planned for early 2007, with distribution starting in Europe (firstly in Italy, the United Kingdom, France, and Germany), followed by countries in Asia such as Hong Kong, Taiwan, and Singapore. The Korean version of the phone is scheduled to launch in the second quarter of 2007.
“Here at LG, we are very excited by this partnership,” says Mr. Mun-Hwa Park, President & CEO of LG Electronics Mobile Communications Company. He continues, “Prada's legacy for classic and sophisticated design meant they were the perfect partner to develop this shared vision of innovative technology and ultimate style. We are passionate about developing exclusive phones that appeal to consumer's desire to express their personality through their choice of mobile and feel very strongly that Prada shares this belief.”
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