First Prada telephone by LG to combine style & technology
13 Dec '06
3 min read
Mr. Patrizio Bertelli, President & CEO of Prada, said: “As we do with ready-to-wear and accessories, we were looking at a break-through. Consistently with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone.”
Prada is one of the world's leading brands in design, production and distribution of luxury ready-to-wear, handbags, small leather goods, footwear, eyewear and fragrances. Prada, together with Miu Miu, Car Shoe and Azzedine Alaïa, is part of the Prada Group, which operates 211 stores in major markets around the world and distributes its products through a network of selected, high-end multi-brand shops and luxury department stores.
LG Electronics Inc is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world.
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