Holiday fever drives traffic to shopping sites in December
17 Jan '07
2 min read
comScore Media Metrix released its monthly analysis of U.S. consumer activity at top online properties and categories for December 2006. The month was dominated by pre-holiday shopping as nine of the top 10 gaining categories during the month were retail-oriented, led by luxury goods, postage, and e-cards.
Overall non-travel (retail) e-commerce spending increased 26 percent this holiday season versus 2005 to a record-setting $24.6 billion.
Amid the holiday frenzy, Americans also began to focus on tax planning, as evidenced by a 17-percent increase in visitation to the Tax category versus November, The Tax category rose to 7.5 million visitors, led by IRS.gov with 4.4 million visitors (up 25 percent).
“Consumers gave e-tailers reason to celebrate during December, with huge increases in e-commerce spending and visitation,” said Jack Flanagan, executive vice president of comScore Media Metrix. “Experiencing 26 percent growth, e-commerce was certainly retail's bright spot this holiday season.”
Shopping, Shopping and More Shopping:
Jewelry/Luxury Goods/Accessories was the top gaining category in December (see Table 2), growing 21-percent for the second consecutive month to 21.9 million visitors.
Redenvolope.com led the category with 2.9 million visitors (up 19 percent), followed by Coach.com with 2.9 million visitors (up 25 percent), and Zales.com with 2 million visitors (up 45 percent). The biggest gainer in the category was Fossil.com, which rose 56-percent to 663,000 visitors.
marketing@alchempro.com
