Cult Clothing has upgraded its WinRMIS retail management system supplied by Eurostop, a leading supplier of retail systems to the Fashion, Footwear and General Merchandise sector. The company invested in Eurostop's WinRMIS to manage stock across it stores.
The clothing retailer also uses WinPOS at till point to capture and analyse data, maximising sales across its stores. Recent enhancements include integration with the company's account system and customer details captured at till point.
Cult claims increased profitability as a result of improved stock management and being able to respond to customer buying trends, has enabled it to grow even in the current tough market conditions. Cult clothing chose Eurostop's solution having evaluated competitive market offerings against core functionality criteria and for the company's proven record in the retail fashion industry.
Head office users can view sales figures from branches in real time, without the need to contact sales staff. Stock is now fully integrated across the branch network, enabling each store to view on touch screens what is available and request items to be delivered to respond to specific customer requests, rather than stock being ordered from the central warehouse.
Cult Clothing has also set threshold levels on stock that automatically flag which items are running low. Individual reports for each store can be run at the click of a button to ensure the right colours and sizes are supplied to the stores. OLAP analysis techniques allow data to be viewed in multiple dimensions, with graphic reporting and personalised views.
The reduced reporting time ensures that stock is supplied to the stores earlier. In some instances the replenishments are run twice in the week, to meet demand.
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