Avery Dennison to present benefits of item-level RFID
20 Jun '07
3 min read
A presentation that explains the benefits of item-level RFID implementation at retailing giants Marks & Spencer and New Balance will be delivered by Avery Dennison during the Supply Chain Summit, June 25 – 27, 2007, Claremont Resort, Berkeley, Calif.
Philip Calderbank, Director of Global Marketing RFID & Security for Avery Dennison's Information and Brand Management Division, will talk on “Item Level RFID Tagging: Marks & Spencer and New Balance Case Studies” on Wednesday, June 27 at 11:15 a.m., in the general session room.
Calderbank's presentation will cover how two respected retailers are addressing the challenges of tagging individual items. Highlights of the talk will center on product and brand security, supplier relations and how RFID can bring about enhanced interactions by sales associates with store customers.
The presentation comes just weeks after Avery Dennison completed its acquisition of Paxar Corporation, expanding Avery Dennison's presence in the retail and brand identification market.
Item-level RFID: Item-level RFID, which offers both front store and back store benefits to retailers and brand owners, employs RFID tags and labels, and RFID infrastructure and software. Benefits can include increasing sales by minimizing stockouts, real time monitoring of what SKUs are available from back room inventories, better management for seasonal items, enhanced security and the ability to provide cross-selling information to associates.
marketing@alchempro.com
