Filativa deploys Scene7's on-demand solution for Fila's newest brand
25 Aug '05
4 min read
"Scene7's On-Demand network provided us with a comprehensive yet easy-to-use rich media toolset," said McClellan. "As we were building the Filativa site, we focused on determining the most efficient way to present our products. Scene7 helped us make all this great interactivity available to the customer from a single viewer embedded in the product page -- which we believe is closest to an in-store shopping experience. We're looking at implementing Scene7's rich media beyond our direct to consumer business and in our traditional sales channel for our retail partners."
Scene7 On-Demand Network is a scalable, reliable, globally load-balanced, hosting and caching environment located through state-of-the-art IBM data centers, which provides companies with a flexible, self service environment for the creation and deployment of rich media. All Scene7 On-Demand content is delivered as a world-class managed service where Scene7 scales all the necessary hardware, infrastructure, software and personnel -- while also providing an ongoing stream of upgrades, currently happening on average every 8 - 12 weeks. Scene7 On-Demand enables key business solutions including Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Product Configurators, Targeted email and print, and Dynamic Asset Management.
"We are proud to enable Fila to deliver an innovative visual, online experience for its newest brand," said Doug Mack, CEO of Scene7. "As a global leader in the sporting apparel industry, Fila is providing a great example of the next generation of e-commerce. We look forward to working together on new
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