Filativa deploys Scene7's on-demand solution for Fila's newest brand
25 Aug '05
4 min read
rich media applications that will uniquely showcase the Fila brand."
Biell basead Fila was conceived in 1911, in the shadows of the Italian Alps. It was born of a textile DNA that was luxuriously and vibrantly textured. The brothers Fila borrowed an aesthetic cue from Europe, then relied as much on sheer design instinct: the brand evolved as a sophisticated product of its Italian upbringing, a tapestry both ruggedly and leisurely refined.
Fila made a dramatic debut as an elite performance brand in 1973, coyly introducing cotton rib to tennis while courting the nobility of Bjorn Borg. Additionally credited with imbuing color into on-court apparel, the brand solidified its authenticity by launching the first velour warm-up on the globe. Over the years the brand has drawn attention from the likes of Reinhold Messner, Alberto Tomba, and Kim Clijsters.
It offers its distinctive luxury goods in eight categories, ranging from performance collections to streetwear. The Fila brand is targeted at an upscale 30-50 year old demographic for whom sport is an identity more than an activity. The Filativa line is the inspired collection for the younger and active, couture savvy consumer.
Market leader in automated rich media solutions for the web, email and print, Scene7 - enables companies to grow revenues, enhance customer experience and cut production costs.
Scene7's solutions are built on an integrated technology platform -- for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Macromedia.
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