Leading worldwide media company Advanstar Communications Inc announced that it has acquired Project Trade Show Group, a series of trade events that serves the premium contemporary sector of the fashion market.
Launched in New York in 2003, Project has established a strong position in the industry by combining traditional and alternative event elements to offer a product that meets the unique needs of customers in the fashion forward, premium niche. Delivering a newfound excitement in men's wear and the massive momentum of the premium denim sector, Project has grown to four highly-anticipated annual events (two in New York and two in Las Vegas) in just two years. Project will continue with events in both cities.
Joe Loggia, President and CEO of Advanstar, said, "The acquisition of Project is consistent with Advanstar's strategy to focus on markets where company leverage leading market positions to deliver innovative quality products that meet the ever-changing needs of customers. The inclusion of Project under the MAGIC Marketplace umbrella adds a compelling, new dimension to their product offerings. Project offers significant growth potential through new events and provides an additional platform for extension into new cities."
"Company goal is to capitalize on the unique strengths of each event to create a seamless and richer experience for customers. It is important that they maintain the distinctive position, environments and customer relationships of each event while coordinating and enhancing the services they provide to retailers and exhibitors.
marketing@alchempro.com
