Many Australian Superfine Woolgrowers Association Members (ASWGA) have expressed concern at the direction that the wool market is heading and believe that there must be a better way of selling raw wool and marketing at all stages through the pipeline to final retail customer.
ASWGA have devised a plan which it is believed will give growers an opportunity to market their wool in new and innovative ways which have the potential to improve returns as well as open up new markets.
Research has shown that there are many woollen garments on sale at present that purport to be superfine merino which contain fibre outside the superfine range and definitely unsuitable for customers who expect soft light garments that may be worn next skin. This is damaging to our image and needs to be addressed.
The current system of selling encourages blending to achieve an average specification or type. The aim is to source wool to a specification worked back from the weaver or knitter using wools of known superfine types and from recognised superfine properties to a very strict specification for the end product.
Research has proven that this approach will have superior results and guarantee customer satisfaction while at the same time enhancing the reputation of Australian superfine wool.
Product will be strictly controlled through the pipeline using only specially approved processors with a reputation for excellence and reliability.
The aim is to support this approach through branding using the Association's established registered Trade Marks.
marketing@alchempro.com
