Over a number of years ASWGA has researched, developed and tested in the market place a suitable brand in conjunction with Australian Wool Services which the Association hopes to promote as a quality symbol.
A survey of ASWGA members last year showed that two thirds were keen to see the development of new market opportunities through supply chain activities to both improve their returns and to guarantee a higher quality garment for customers.
AWI recognising the need to find innovative and new opportunities to market the increased production of superfine wool have provided a consultancy to firstly demonstrate that such a project is feasible and then to develop the outline of the proposed Business Plan.
Wool will be sourced directly from the farm on a contract basis using the existing brokers. The auction system has failed to give growers a stable market and is subject to price fluctuations which are unacceptable to all. Volatility of price and reliability of supply are two of the major criticisms that we constantly receive from our processor members globally.
Most agricultural products have developed mechanisms to remove these fluctuations but wool has lagged well behind. Most Agricultural crop and Vegetable growers and many meat producers now have the ability to sell their produce on a forward contract and it is now common practice for these producers to refuse to plant without a contract in place.
This plan is ambitious and forward thinking and is not confined to ASWGA members and all high quality superfine wool producers are welcomed to become involved.
marketing@alchempro.com
