Organizers of Sydney's fashion week said their catwalk agenda has resolutely positioned Australian city worldwide.
Paris, Milan and New York are the acknowledged nerve center of world fashion.
Simon Lock founder of Australian Fashion Week 11 years ago, told AFP, "We are number four because this year we have had more designers on our agenda than London fashion week." "We are not saying we are superior than other fashion weeks of the world. But we are proud that we are now the fourth biggest fashion week in the world (behind Paris, Milan and New York)," said Lock.
According to Brandusa Niro, Chief Editor of leading daily, Sydney's five-day episode, which also showcases youthful designers from around Asia and the Pacific, is amid the pinnacle of catwalk fairs in the world.
Sydney just feels the fashion, being the fifth, if not the fourth and in many ways it's stronger than London, " told Niro.
Australian Fashion Week Spring/Summer 2006/07 event has attracted some 300 buyers from around the world.
Wholesale orders for 2005 from fashion week were in the vicinity of A$50 to 60 million (US$37.8-45.4 million.
According to Lock they are certain of improving on this figure this year because of the increased number of buyers and collections at the episode.
"Maybe 10 to 15 percent on top of that (US$50-60 million) figure, that would be our hope," he said.
marketing@alchempro.com
