Herzogenaurach based stylish sportswear PUMA, which is worldwide branded sales, including consolidated and license sales, totaled €529 million during Q2 thus marking a 14.3 percent increase on a currency-neutral basis or 13.9 percent in Euro.
During the first six months branded sales grew 16.4 percent currency-neutral. In Euro terms, growth was 15.2 percent to €1,168 million. Footwear sales rose currency-neutral by 16.3 percent (in Euro 14.5 percent) to €676 million, Apparel by 14.5 percent (12.7 percent) to €393 million and Accessories by 34.4 percent (32.6 percent) to €99 million.
Consolidated sales better than expected
In Q2, consolidated sales grew 13.2 percent currency-neutral or 12.3 percent in Euro reaching €395 million and well ahead of expectation. Within the segments Footwear rose by 16.7 percent currency-neutral (in Euro 15.7 percent), Apparel increased 1.7 percent (1.6 percent) and Accessories jumped 23 percent (22.5 percent). Currency-neutral sales for the first six months grew by 13.4 percent, also significantly better than expected. In Euro terms, sales increased 12.1 percent to €892 million. Footwear was up 14.1 percent currency-neutral (in Euro 12.8 percent) to €603 million, Apparel 7.3 percent (6.7 percent) to €224 million and Accessories 27.9 percent (26.4 percent) to €65 million.
Gross profit margin on a record level
In Q2, gross profit margin reached strong 53.2 percent compared to 51 percent last year, representinga further margin improvement of 220 basis points. Thus, the gross profit margin remained on a record high for the first six months, jumping from 51.4 percent to 53.3 percent. By segments, the Footwear margin increased from 52.8 percent to 53.6 percent. The strongest performance was in Apparel where margin was up 460 basis points to 53.4 percent. Accessories also showed impressive margin growth from 46.9 percent to 50.3 percent.
marketing@alchempro.com
