TaylorMade-adidas Golf Company has produced a limited quantity of special edition bags and hats that each feature a commemorative logo specially designed to honor the 2007 U.S. Open and its location, Oakmont Country Club.
TaylorMade-adidas Tour staff professionals will showcase the logo on their hats and bags during the season's second major championship.
The special edition logo, created by TaylorMade's design department, blends elements from U.S. Open history and from Oakmont Country Club, the site of this year's tournament:
• Acorn – symbolizes the many oak trees at Oakmont • Church Pew – represents Oakmont's famous "Church Pew" bunker that comes into play on the third and fourth holes • "8" – a reference to the fact that this year marks the eighth time the U.S. Open has been held at Oakmont • "HF" – the initials of Henry Fownes, who designed Oakmont in 1903
TaylorMade Tour professionals will use a distinctive bag during the tournament week, with red as the primary color and TaylorMade in white lettering in its customary side panel position. The front pocket features the commemorative logo and the player's name stitched on a black background, with the TaylorMade logo and the American flag also on the front.
The special edition logo is also prominently featured on the upper side panels and on the rear pocket. A white ring along the bottom of the bag features the phrase "Summer 2007" with the American flag.
marketing@alchempro.com
