As chief executive officer of Bath and Body Works of Limited Brands, Mr. Fiske led the turnaround and brand transformation of a leading specialty retailer, reversing more than two years of negative comp store sales and declining profits.
Under his four-year tenure, Bath and Body Works grew from $1.8 to $2.5 billion, achieved record profits in 2006 and launched a number of innovative, industry leading brands. Mr. Fiske also helped launch a highly successful e-commerce and catalog business. He was recognized as "Marketer of the Year" and "Retailer of the Year" in 2004 and 2005 by Women's Wear Daily.
Prior to Limited Brands, Mr. Fiske spent fourteen years at Boston Consulting Group focused on the Consumer Goods and Retail sector where he gained experience in branding, retailing, consumer marketing and operations.
He is the author of "Trading Up: The New American Luxury," a Business Week bestseller and winner of the American Marketing Association's Newberry award for best marketing book. Mr. Fiske is a graduate of Harvard Business School and Williams College.
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