The campaign will debut in September issues of fashion, entertainment and lifestyle magazines and the commercial will be on national and cable networks later this summer.
The campaign was created by the Iconix in-house marketing team and shot by famed music video director and photographer Anthony Mandler.
Candie's recently announced its exclusive fashion sponsorship with Fergie on her first solo tour. Fergie's Verizon VIP Tour has a 20-city schedule and tickets are exclusive to Candie's and Verizon Wireless through give-a-ways and Kohl's in-store events in select markets, as no tickets will be sold for this tour. The tour has received amazing reviews from critics and fans. At each concert there is a live Candie's fashion show.
Fergie will be continuing her role as the spokesperson for the popular junior brand which is exclusively available at Kohl's through the holiday season.
marketing@alchempro.com
