First 5 lifestyle concept locations to open in Nov 2007 - Calvin Klein
26 Jun '07
3 min read
Each concept store will average approximately 10,000 square feet and will bring together merchandise from virtually all categories presently available under the Calvin Klein white label line of men's and women's better apparel and accessories.
Planned assortments will include men's and women's sportswear, suit separates, jeanswear, underwear, outerwear, footwear, eyewear, watches, and fragrance; men's tailored clothing, shirting, belts and ties; and women's dresses, and accessories.
Based upon the success of these stores and dependent upon opportunity and availability within key markets, the company intends to add five freestanding stores by the end of 2008.
These stores were designed by Lynch Eisinger Design, working with Calvin Klein Inc.'s in-house retail design and planning team with project management services provided by Watershed Partners Inc. The unique spaces are multi-dimensional and incorporate natural materials with rich, tactile finishes throughout.
The Calvin Klein better specialty retail division is located within Calvin Klein Inc.'s headquarters in New York City. The division is headed by John Walsh who has served as the President & COO of Calvin Klein Inc.'s retail division since 2003.
Said John Walsh, President & Chief Operating Officer, Calvin Klein Retail, "We are very excited about the launch of our first specialty retail stores in the U.S. market. This initial test phase will allow us the opportunity to refine our product offerings and develop market-specific merchandising strategies that appeal to the specialty retail client base."
Our in-house design team, led by Jacquie Wolfson, Creative Director Calvin Klein Retail, and our merchandising team led by General Manager Jyothi Rao have developed a very compelling offering for the launch.
"Their work in conjunction with that of our very talented licensed partners will allow us to deliver a true lifestyle experience in a store environment that truly represents the Calvin Klein white label brand positioning.”
marketing@alchempro.com
