Camuto Group and Parlux Fragrances Inc announced the signing of a global licensing agreement with American Icon, Jessica Simpson, to launch her very first signature fragrance.
The fragrance line will debut in July 2008, in the U.S, with an international roll-out shortly thereafter. The fragrance will reflect Ms. Simpson's style, personality and confidence.
According to Ms. Simpson, "I wanted to partner with a company that would be able to express my personality through a fragrance. After meeting with Parlux, I'm extremely excited to start the development process with them."
"We are proud to partner with both the Camuto Group and Jessica Simpson, whose talent, charm and values have made her America's Sweetheart and have shown her to be the kind of person that women of all ages can admire," says Neil Katz, Chairman and CEO, Parlux Fragrances Inc "Having Jessica as a partner is a great global opportunity for our company."
"Fragrance is a natural product expansion for the Jessica Simpson lifestyle brand," according to Vince Camuto, CEO of the Camuto Group. "We are pleased to add an incredible partner such as Parlux to our ever growing family of licensees."
marketing@alchempro.com
