Bindi Int'l to launch environment friendly clothing line at MAGIC
29 Jun '07
3 min read
MAGIC International, the world's largest and most widely recognized trade show organizer for the fashion industry announced that Australia Zoo will make the international debut of their “clothing with a conscience” line for the first time this August at MAGIC kids in Las Vegas.
Bindi Wear International, an environmentally friendly full-fashion line for babies (newborn to 2 years) and girls and boys (3-10 years), aims to build young people's awareness for the environment and promote conservation of wildlife by helping Australia Zoo spread their message through fashion.
“We are thrilled that Bindi Wear International, by Australia Zoo has chosen MAGIC kids for the international launch of this meaningful and much-anticipated line of kids clothing,” said Christopher McCabe, vice president and general manager of MAGIC International.
“Kids offerings throughout the MAGIC Marketplace are always evolving, and it's incredibly satisfying to provide a stage to showcase their line for the first time to thousands of attendees from 80 countries.”
The award winning Bindi Wear clothing line has been sold exclusively in Australia Zoo stores since Bindi was a baby. In 2002 it won the Qantas Kids section at the Retailers Association of Queensland (RAQ) Fashion awards. Now with this new clothing line and environmental message ready to launch worldwide, Bindi Wear International is making its global debut at MAGIC kids because the show provides the greatest visibility within the international fashion industry.
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