Liz Claiborne Inc will announce its long-term growth plan at its Investor Conference. Under the plan, the company will hone its brand portfolio, aggressively manage its cost structure and innovate its supply chain in order to enhance shareholder returns.
The company will concentrate on powerful brands with strong direct-to-consumer growth paths, as well as a refined group of wholesale-based brands with robust consumer franchises. In order to better focus its resources, the company is conducting a review of strategic alternatives for 16 brands in its existing portfolio.
As previously announced, the company will operate its portfolio under a new organizational structure with two operating segments. Its retail-based Direct Brands segment includes the Juicy Couture, Kate Spade, Lucky Brand Jeans and Mexx brands, which will each be managed as vertically integrated brands designed to maximize growth and shareholder value."
"The company's wholesale-based Partnered Brands segment will operate with a leaner, more centralized structure, with a greater emphasis on design and merchandising and meeting the needs of partners and consumers.
Chief Executive Officer William L. McComb stated, "Our strategy is centered on building powerful brands. With a newly focused portfolio, realigned structure and strengthened management team, we can commit the resources and marketing investment necessary to maximize the potential of our most valuable properties."
"We are also developing a best-in-class retail capability and will no longer operate our retail brands through the lens of a wholesale business, but rather view and operate all of our brands with the mindset and muscle of a specialty retailer."
marketing@alchempro.com
