The Bon-Ton Stores Inc announced total sales for the five weeks ended July 7, 2007 decreased 8.1%, to $279.6 million, compared to $304.2 million for the prior year period. Bon-Ton and Carson's combined comparable store sales for the five weeks decreased 8.0%. Carson's comparable store sales decreased 1.7% and Bon-Ton comparable store sales decreased 18.1% compared to the prior year period.
Year-to-date total sales increased 14.0% to $1,251.9 million compared to $1,098.3 million for the same period last year. Year-to-date Bon-Ton comparable store sales decreased 7.5% and, for informational purposes only, year-to-date Carson's comparable store sales are flat to prior year period.
Tony Buccina, Vice Chairman and President – Merchandising, commented, “June sales results were below expectations, primarily driven by a slowdown in traffic. Categories of merchandise which performed well included intimate apparel, children's, juniors, dresses and cosmetics. The weakest performing areas were home and furniture".
"Despite the sales shortfall, inventory levels are well-positioned for the remainder of the second quarter and we continue to provide our customers with fresh merchandise. We're on schedule to receive back-to-school and transitional fall merchandise, along with new Home assortments for our July semi-annual Home Sale.”
Mr. Buccina continued, “As a reminder, the integration of Bon-Ton and Carson's included the implementation of a common merchandise assortment across all stores, beginning with the liquidation of non-go-forward merchandise in Bon-Ton and Elder-Beerman stores in the latter part of May 2006.
The liquidation sales had a positive impact on the Bon-Ton 2006 comparable store sales results from late May until early into the third quarter. We estimate the impact of the liquidation sales in June 2006 was approximately $10.7 million, constituting approximately 3.6% of the combined comparable store sales decrease in June 2007. Excluding the impact of the liquidation sales, the combined comparable store sales decreased approximately 4.4%.”
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