Coldwater Creek launches 'onecreek' new loyalty program
19 Jul '07
2 min read
Coldwater Creek announced the launch of "onecreek," a unique new loyalty program designed to further enhance service and reward its most valuable customers.
Coldwater Creek's "onecreek" loyalty program will feature discounts and other special promotions. Benefits will include unparalleled service, sneak peeks at upcoming trends and new merchandise, onecreek customer service specialists who can find exactly what she wants, a personal shopper at her favorite Coldwater Creek store, exclusive onecreek savings and promotions, free shipping on returns, and a special gift to help celebrate her birthday.
Customers will automatically be enrolled in Coldwater Creek's onecreek loyalty program upon meeting eligibility. The program is currently being tested in select markets and is scheduled for full roll-out in September.
"While many retailers have used their loyalty programs to capture customer name and address, we are optimizing the use of our existing customer database to identify and initially enroll over 250,000 of our very best customers in onecreek," said Dennis Pence, Chairman and Chief Executive Officer.
"The program is designed to improve retention and overall spend within this very important and profitable segment of our customer base. Customers enrolled in onecreek shop approximately three times more frequently and spend approximately four times more than an average customer."
marketing@alchempro.com
