Additionally, the presence of Country Pavilion organizers, who are representatives of foreign cosmetic industry associations on the show floor, allowed US manufacturers interested in those particular markets to obtain market intelligence. Featured this year were Thailand, Brazil, Italy, France and China.
Taking note of the ever growing strength of emerging markets, Cosmoprof North America re-affirmed its commitment to the International Buyer Program and its position in the industry as the international beauty hub.
The International Buyer Program, a Cosmoprof exclusive, united buyers and sellers around the world with the resources, contacts and data to build business.
For the fifth consecutive year, beauty and cosmetics companies showcasing their products at Cosmoprof North America were offered the opportunity to meet one-on-one as part of pre-scheduled appointments with selected importers and distributors.
The organizers of Cosmoprof North America invited a selection of international buyers from Chile, Ecuador,Jamaica, Mexico, Uruguay, and Venezuela to participate.
Debuting at this year's show was Discover Beauty, Cosmoprof North America's newest initiative. This groundbreaking program was designed to assist emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers.
Discover Beauty participants had the opportunity to meet with buyers from North America's top retail institutions including Bergdorf Goodman, Henri Bendel, Sephora, Nordstrom, Fred Segal Studio, Cos Bar, Beauty Collection, and Wynn Las Vegas Apothecary.
Presented in partnership with Women's Wear Daily, Discover Beauty displayed an innovative lineup of brands just being launched to market alongside Beauty Imports - established international brands breaking into the U.S. marketplace.
The North American Hairstyling Awards (NAHA), the professional hair care industry's single most important awards event of the year, were also held in conjunction with Cosmoprof North America, on Sunday, July 15th, with TV host and fashion guru Steven Cojocaru hosting.
Winners showcasing the talent and creativity of the professional beauty industry in North America were announced at a star-studded gala at Mandalay Bay. NAHA is presented by the Professional Beauty Association, and is the most prestigious hairstyling competition in North America.
marketing@alchempro.com
