Crocs Inc announced that it has expanded its sports licensing business by entering into an agreement with Major League Baseball Properties.
The agreement, which covers both Crocs footwear and Jibbitz shoe charms, allows Crocs Inc to license the names and logos for all 30 MLB teams and related MLB properties with worldwide distribution rights.
Ron Snyder, CEO of Crocs Inc stated, “We are proud to partner with Major League Baseball Properties and we look forward to providing baseball fans with Crocs footwear and Jibbitz charms featuring their favorite team colors and logo. This agreement represents an important step in the evolution of our sports licensing business.”
“We are very pleased that Crocs is joining Major League Baseball as a licensee,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. “Crocs has a proven track record of great products. We believe the combination of their products and the MLB brand is sure to result in a successful partnership.”
The full line of MLB branded Crocs footwear will be available in late August. MLB branded products will be available at crocs website, mlb website, the official Web site of Major League Baseball, as well select retail locations.
Similar to the company's other sports licensing programs, the products include a primary team color for the shoe and an alternate team color for the heel strap with the team name and/or logos placed on the heel strap.
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