The Finish Line Inc an Indianapolis-based athletic specialty retailer announced the launch of a new marketing campaign. This integrated campaign launches simultaneously in nearly 700 Finish Line stores, online and will be supported by television and digital advertising.
The campaign, created in partnership with NIKE Inc highlights Finish Line as a premier destination for Nike+ running shoes this fall.
The two companies have combined on this fully integrated marketing campaign to excite customers about the innovative Nike+ technology and drive consumers into Finish Line stores during Back To School.
The campaign, launching August 3, 2007, includes a national television spot running on MTV, ESPN, BET, Comedy Central and on websites such as YouTube, along with the opportunity to try Nike+, unique in-store signage including a new Nike+ fixture, a store window feature and 700,000 free Apple iTunes downloads for consumer try-ons.
The TV spot opens with The Hives in concert, midway through a new track, before the voice of Nike+ appears onstage with the band to deliver the pace and distance completed as experienced through the innovative Nike+ system.
The spot continues as the camera flips from the concert to reveal a Finish Line sales associate demonstrating the Nike+ benefits to a customer at Finish Line's shoe wall. The featured band is The Hives, who flew to Los Angeles from Sweden, to play their new hit "Tick, Tick, Boom" for this Finish Line/Nike commercial.
marketing@alchempro.com
