AFG & LSZ plan new image campaign for Parlux brands
21 Jun '07
3 min read
LSZ is an entrepreneur-driven firm with deep roots in the beauty industry. Recognized for original thinking, highly effective strategic direction and unusual solutions to marketing communications challenges, Principal, Lori Zelenko, has earned industry-wide recognition for dramatically boosting the brand images of both start-up and established beauty companies.
According to Lori Zelenko, President of LSZ Communications, "Parlux has a rich past and a phenomenal future ahead. Teaming up with Neil Katz and AFG, we'll make powerful changes in the perception of Parlux. LSZ will utilize a fusion of public relations, viral marketing, cross promotions, extraordinary events, product placement, and web site publicity to make a difference for Parlux and the brands to come."
A new fragrance launch, CAN CAN PARIS HILTON, is planned for Holiday 2007 and a new launch from GUESS? is anticipated in 2008.
Budgets for these worldwide brand launches will be announced shortly. Internally, Kathleen Galvin, Vice President Marketing & Advertising, will spearhead Parlux branding initiatives working closely with Neil Katz.
marketing@alchempro.com
