babyGap and GapKids are proud to announce the latest addition to the (PRODUCT) RED family – a new, limited edition (PRODUCT) RED collection made especially for babies and children and available exclusively at babyGap and GapKids.
As part of Gap's global partnership with (PRODUCT) RED, half of the profits from Gap's sales of the babyGap and GapKids (PRODUCT) RED collections will go directly to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa. This special delivery of (PRODUCT) RED items for kids and babies arrives in select babyGap and GapKids stores on June 21 and online at babygap.com and GapKids.com on July 5.
“Gap is proud to be a partner of (PRODUCT) RED and we're excited to introduce our first ever collection of (PRODUCT) RED clothes for kids and an extended collection of (PRODUCT) RED items for babies,” said Pam Wallack, president of babyGap and GapKids. “Our new babyGap and GapKids (PRODUCT) RED clothes provide a unique opportunity for our customers to help make a real difference in the lives of mothers and children in Africa.”
Earlier this spring, babyGap introduced a collection of (PRODUCT) RED bodysuits for babies featuring playful “(RED)” words including DIAPE(RED) and DELIVE(RED). This week GapKids and babyGap introduce a new, extended assortment of (PRODUCT) RED items for kids and babies that is rooted in classic Gap product categories like bodysuits, T-shirts, hoodies and pants.
From a baby bodysuit featuring the word ADO(RED) to a T-shirt for girls with the word INSPI(RED) and a hoodie for boys inscribed with DISCOVE(RED), the collection features subtle yet distinct details inspired by (RED).
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