Now in its fifth year at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America has completed yet another successful run as the premier business-to-business beauty event encompassing all sectors of the industry in one venue.
The event is the single most important forum for beauty companies and professionals who are trying to expand their distribution or are attempting to enter the North American market.
The event, held July 15-17, brought 699 exhibiting companies and more than 25,000 attendees including importers, distributors, and global beauty leaders all under one roof to experience the cutting-edge in cosmetics, wellness, spa, hair care, skincare, nails, product development and packaging from every corner of the globe.
Cosmoprof North America attracts the new, innovative brands in addition to the well known names including Creative Nail Design, TIGI, Essie, Conair, Rusk, L'Oreal Technique, z.one concept, Orly, Elchim, Tweezerman, Cuccio, Denman, OPI Nail, Ahava, and LPG.
In addition to leading beauty industry professionals, many of the top trade publications from across the globe traveled to Cosmoprof North America to seek out the newest trends emerging among this year's exhibitors.
Consumer media followed suit including the Show of NBC, Latina Magazine, Italian Vanity Fair and New Beauty,
Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof North America was able to dedicate special sections within the show floor to distinct International Country Pavilions.
Country Pavilions allowed small and medium sized companies from within select markets to participate in the Cosmoprof North America event with the objective of obtaining face time with distributors and retailers to secure US distribution.
The support and council of Country Pavilion organizers allowed exhibitors to take part in a trade show event in the US and obtain an understanding of this marketplace.
marketing@alchempro.com
