Woolmark have provided some great nostalgic imagery from their archives to be used in an exhibition put together by Pollock's Toy Museum in Fritzovia, London.
The exhibition is entitled Mini Me – The Birth of Kids' Fashion in the Boutique Era and looks at the history of children's clothing during the 1960's and 1970's. It observes how children's fashion exploded onto the scene during that time and how parents embraced the change.
“Swinging London led the world with all things fashionable” and during the 60's and 70's the focus of attention was on childrenswear.
Gone were the days of itchy woollen cardigans and jumpers, Woolmark worked with the likes of Ungaro and Cacharel producing machine washable knits for children, soft enough to be worn next to the skin signalling a change in peoples perceptions of wool.
Fashionable parents wanted to move away from the boring and sombre clothes of the past and be able to dress their off spring in stylish clothes that expressed creativity and individuality.
This surge of innovation and design spread to all aspects of life from toys to the home with an amalgamation of vintage Victoriana and sleek sophistication.
In 1963 Sindy dolls were produced, allowing children to become more involved with sharing their ideas and creativity. Sindy was the perfect answer for little girls, she came with her own outfits and accessories allowing children to take part in the world of fashion themselves.
marketing@alchempro.com
