Launch of Expedition Hanesbrands to test innovative apparel
23 Sep '09
4 min read
Clarke, of Calgary, Alberta, has been taking part in expeditions for more than 20 years. His summits of the world's highest peaks on all seven continents include reaching the top of Everest in 1997. Clarke, who has authored two books and has been featured in two National Geographic documentaries based on his adventures, describes himself as being a person of ordinary abilities who accomplishes extraordinary things as a result of desire, planning and commitment.
“My goal through Expedition Hanesbrands is to inspire people to achieve their dreams, especially the dreams that may feel unattainable,” Clarke said. “I have chosen adventure as my vehicle for inward and outward exploration. I am excited about going back to Everest with great partners in Champion, Duofold and an industry-leading R&D team.”
Champion has launched its ClimbEverestWithUs.com Web site to track the expedition and host the “What's Your Everest?” online social community. Written or video entries submitted online by Dec. 31, 2009, are eligible to win a $10,000 prize to help the winner achieve his or her personal Everest.
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