Centro Congressi Stelline – Milan, October 25-26, 2006
24 Jul '06
6 min read
The quality types are rather essential and traditional as far as the fibre content and the finishing processes are concerned. The refined simplicity of aspects and materials is intentional also considering that the quality types proposed are suitable both for man and woman.
We would like to underline all the similarities between these tastes and ours. Indeed, we would like to talk about this simplicity, a linearity that is quite difficult to obtain today as we are too used to the super pretentiousness of things, stimuli and reactions. This “surplus” is right what we would like to eliminate and avoid.
Thriller
Along the lines of the many popular inspectors and detectives offered by the cinema, the counts gives the idea to develop icons representing a certain kind of masculinity, a classic man's theme that is freely re-interpreted, a formal style that doesn't need any starching or fossilizing both in the colours and materials. Our detective approaches the theme of style in a personal way, his colours are exquisitely masculine (grey and light blue) and materials are mainly natural, both without becoming final stances. The textile design is expressed in a series of yarn dyed patterns and in a renewed interest in cannetté or diamond weaves.
A large part of the proposals recalls the classic style of men's shirting and tie changing it into a creative hint for other fabric weights.
Finishing is discretely innovative but never toovisible, feels are fresh and soft.
marketing@alchempro.com
