Centro Congressi Stelline – Milan, October 25-26, 2006
24 Jul '06
6 min read
The lip-gloss becomes vitreous and the eyeshadows become ceramic. Like for a techno-doll that is only apparently very fragile.
Thus, we speak of textile aspects that recall such innovations meant to exalt femininity with veilings, transparencies, sinuous lines, materials and colours that take inspiration from the refracting brilliances of the butterfly's wings and from the peacock's feathers, almost like a play of mirrors and lights.
Tango
A whole life in a single dancing that is not simply life, it is emotion, poetry of the passions … it is not only a dance but an entire world.
A word that has become synonym of intense lives, a world of sensations that are not only strong and visible, but sometimes deliberately omitted though still meaningful.
Therefore, like in tango texts we image a woman (impulsive and indomitable) and a man (tousled and formal at the same time), which are subject and object of the passion, abandon, nostalgia for that inexorable time that first joined and then divided them.
No other pretext is better than tango to remind us of the importance of the experiential marketing, the newest trend in our too spoilt markets that are submerged with the most various offers. One plays then on a deep feeling, on emotions, on love and hate, on an attraction that can be arisen only by an object with motive appeals capable of affecting us deeply.
Special Effects
It is peculiar of the cinema, especially of the science-fiction area, to show us the future as source of disasters and cause of the worst fears. But future is not always like that. Sometimes imaging the future can be an important and necessary escape route from the present, or only an imagination that can rescue us from the present with the hope that tomorrow will be a better day.
marketing@alchempro.com
