Merrell to develop enviro-friendly footwear under Patagonia brands
07 Jun '05
6 min read
Patagonia is a world leader in the design and marketing of performance and lifestyle outerwear and apparel. For more than 30 years, the company has pioneered the development of environmentally-conscious and innovative outdoor performance products and manufacturing techniques.
The same environmental sensitivity found at Patagonia headquarters will be incorporated into the new Patagonia footwear line, allowing Patagonia to stay true to its mission statement of making the best product, causing the least amount of harm and using business to inspire and implement solutions to the environmental crisis.
Merrell is the global reference brand for outdoor
performance footwear and its innovative products are designed to perform for all who embrace the outdoor lifestyle. Currently, Merrell is marketed in over 135 countries around the world.
"Merrell and Patagonia are kindred spirits in a rapidly changing world," said Jacques Lavertue, president of Wolverine's Outdoor Group. "For many years, Patagonia and Merrell have shared the same space in the hearts and minds of true outdoor enthusiasts around the globe. They have great respect for Patagonia's position as a true leader and innovator in technical outdoor apparel, and its long time commitment to the environment. While technically this is a licensing agreement, both management teams view this as the beginning of a long-term partnership. They are pleased that Patagonia footwear has found a hohome in Wolverine World Wide's Outdoor Group."
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