Merrell to develop enviro-friendly footwear under Patagonia brands
07 Jun '05
6 min read
Commenting on the announcement, Michael Crooke, president and CEO, said, "Patagonia is a brand that is focused on what they love to do – outdoor activities that entail some risk, while requiring soul and inviting reflection. Footwear that bears our brand names must have that same spirit and commitment. Wolverine World Wide and Merrell are a natural fit with us. Thery take great comfort in knowing that this established, international footwear company shares our philosophy. They view this license as an opportunity to partner with Merrell, the design leader in outdoor footwear, and to build our global Patagonia business."
Tim O'Donovan, chairman and chief executive officer of Wolverine, said, "This is an exceptional opportunity for Wolverine. They look forward to joining forces with the talented Patagonia team and anticipate that both parties will benefit from this long term partnership. They are particularly interested in the opportunities to adopt and mirror many of the environmentally conscious activities Patagonia has developed and sustained over the past several decades. In particular, I am proud to announce that Wolverine World Wide will be participating in '1% For The Planet,' an organization co-founded by Yvon Chouinard, the founder of Patagonia.
Under this program, Wolverine World Wide will contribute 1% of sales of Patagonia footwear to environmental organizations. With the anticipated success of this joint initiative, they believe tccess of this joint initiative, they believe these contributions will have a significant impact in safeguarding and improving the environment."
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