First 5 lifestyle concept locations to open in Nov 2007 - Calvin Klein
26 Jun '07
3 min read
Calvin Klein Inc a wholly owned subsidiary of Phillips-Van Heusen Corporation announced details on the planned launch of five freestanding Calvin Klein-branded better specialty retail stores in the United States featuring apparel and accessories under the Calvin Klein white label.
The introduction of full-price Calvin Klein white label specialty retail stores is based upon the continued and dramatic growth at retail of both the women's and men's better sportswear lines sold under the Calvin Klein white label since their launch in Spring 2004 and Fall 2004, respectively, and the subsequent successful introductions of other key categories and accessories with the company's licensing partners.
Just three years after the debut of the first women's sportswear line, the Calvin Klein white label offerings, including the core sportswear lines, as well as jeanswear, fragrance, and underwear, represent over $3 billion in global retail sales volume.
As previously announced, the company plans to open five freestanding Calvin Klein specialty retail locations in November 2007 to showcase the full range of the Calvin Klein men's and women's better apparel and accessories offering.
These stores will serve to further extend the brand while offering the Calvin Klein consumer an opportunity to experience the unique white label lifestyle environment first-hand.
“These freestanding stores are a very important step for the Calvin Klein white label brand, as they provide an experiential platform to showcase the brand's lifestyle. The store's aesthetic and product assortments will be aspirational, and instrumental in our continuous effort to maintain the brand's image while elevating the brand's profile,” said Tom Murry, President & Chief Operating Officer, Calvin Klein Inc.
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