AFG & LSZ plan new image campaign for Parlux brands
21 Jun '07
3 min read
Neil J. Katz, Chairman and Chief Executive Officer of Parlux Fragrances Inc announced the appointment of Avrett, Free, Ginsberg, advertising agency, and LSZ Communications, public relations agency, as the marketing team to lead Parlux into the future.
"With two new brand launches coming before the end of 2008 and several key license deals pending, the time is right to bring on top flight marketing talent to help drive the renewed growth curve for Parlux," states Mr. Katz.
Jumpstarting a new image and awareness campaign for upcoming Parlux brands will be AVRETT, FREE, GINSBERG ("AFG"), a full-service marketing communications agency, and LSZ COMMUNICATIONS ("LSZ"), a branding/public relations firm with longstanding expertise in the beauty and luxury lifestyle arena.
Founded in 1975, AFG is a freestanding, autonomous agency within the Interpublic Group of Companies ("IPG"). In the business of communication ideas that may or may not take the form of traditional advertising, AFG is a full service marketing communications agency. This non-traditional mindset influences AFG's strategic thinking, creative direction and media solutions.
According to Frank Ginsberg, Chief Executive Officer of AFG, "We thrive on a culture of collaboration that has a family feel and entrepreneurial spirit. Everything we do is driven by our passion for understanding and building great brands."
"The brands that Parlux has on the horizon have tremendous promise. We are excited to be on board and to be part of the process of re-energizing this extraordinary company under the dynamic and visionary leadership of Neil Katz."
marketing@alchempro.com
