Siyaram's drafts ambitious plan to fight competitive pressures
01 Nov '06
6 min read
Siyaram's, one of the leading menswear fabric brand's in India (No.1 in the Man-Made Fibre Segment) has embarked upon an ambitious new plan for the future.
Having set steep targets for growth and expansion, the Company Siyaram and Brand are foraying into a number of new sectors and also reengineering themselves to keep pace with the changing market and consumer preferences.
Headed by the visionary zeal of Shri. Ramesh Poddar, the brand has in the past few years been consolidating its position in the market and readying itself for a new thrust.
Having got their backend in order and running at optimum efficiency, Shri. Poddar and his team have now unveiled an ambitious and glitzy plan to set the market afire. The elements of this plan include: 1.A new Logo. 2.A new visual mnemonic. 3.A new brand campaign. 4.A new brand ambassador. 5.A new ready-to-wear brand.
The New Logo To the Consumer - Siyaram's means lineage, quality and reliability. To the Trade - Siyaram's means Trust, a Relationship and an Assurance.
Created by Idiom Design and Consulting, the new logo, while retaining this heritage and original form, has been enhanced to represent the dynamic and restless energy of young India.
Aesthetically altered, the new logo has a slight slant giving it a forward movement towards the future and the name has been removed from its earlier black box, to give it more freedom and indicate its readiness to takeon the future world of competitive retail.
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