Siyaram's drafts ambitious plan to fight competitive pressures
01 Nov '06
6 min read
When juxtapositioned with the core brand attributes of the new Siyaram's brand viz. Style, Passion, Dynamism and Timelessness – the brand fit between the two was amazingly synergistic.
Near perfect in their symbolisms, the two brands – Dhoni and Siyaram's – have thus been incorporated into a fresh new brand campaign that encompasses television, print, out-of-home, radio and other innovative media. 'New Siyaram's - Come Home to Fashion' – is the new catch phrase and slogan that will take the Siyaram's brand into the future.
The campaign aims to make the brand more relevant and appealing to the young India aged between 20-35 years and residing in the metros, large cities and small towns of India. With Dhoni signifying success and Siyaram's signifying the support for attaining success, the new campaign hopes to encourage its consumer's to adopt change and strive for their gratification in the new world of India.
New Ready-to-wear brand: MSD - Monday to Sunday Dressing (For Men Only). Recognising the increasing role that retail plays in the country and with a clear focus to tap into this trend, Siyaram's is now getting into the RTW sector with a view to capture the ever changing fashion trends.
The company is now forward integrating itself from fabric manufacturing to a designer of readymade garments and accessories for men. The Company plans to get into the readymade sector with their new brand "Siyaram's MSD" incorporating the latestdesign trends.
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