Siyaram's drafts ambitious plan to fight competitive pressures
01 Nov '06
6 min read
The new logo carries within it the intrinsic value of the Siyaram's brand that has been built and nurtured over so many years, and yet, coveys a newness that is at once refreshing, young and dynamic.
The Flarrow – A new visual mnemonic The apostrophe from Siyaram's has been enhanced to represent a dynamic flag. A symbol that stands for the unlimited opportunity that is present in India, this symbol, called the 'flarrow' is a combination of a flag and a forward shooting arrow. Bright red in colour, this mnemonic is the new identity of the Siyaram's brand.
Capturing the essence of the young Indian, the Flarrow represents the passion, restless energy and surging ahead nature of the young Indians who are now out to conquer the world with their success.
The Flarrow is a tribute to their endless striving and continued success and will adorn the fabrics and apparels that the Siyaram's brand will offer to them. It is also a symbol that heralds the movement of Siyaram's from Fabric to Fashion.
Both the above design solutions for Siyaram's have been provided by Idiom Design & Consulting, a leading holistic design solutions provider that helps organizations achieve the right and desired brand experience across their myriad customer encounter points.
Idiom specialise in translating ideas into design solutions with guidelines for seamless integration and replication.
New Brand Campaign and New Brand Ambassador An exhaustive and extensive research carried out across the length and breadth of the country indicated that for today's young, there's no greater role model that the young and dashing cricketer Dhoni.
marketing@alchempro.com
