Siyaram's drafts ambitious plan to fight competitive pressures
01 Nov '06
6 min read
The "Siyaram's MSD" (an acronym of Monday to Sunday Dressing) range is a complete range of garments and accessories catering to the lifestyle, aspirations and tastes of the neo-Indian. With a guiding philosophy of - One Man, One Brand, Many Moods, Many Occasions – the Siyaram's MSD brand has an offering that is multi-faceted and diverse.
Targeted at the core target segment of 20-35yr olds, the range will comprise of formals, semi formals, casuals and club wear. Starting with shirtings in the initial stages, the brand will offer Complete Wardrobe Solutions to the young Indian male.
Dhoni will also adorn this brand with his unique style and imagery. A new campaign that presents Dhoni in never seen before, stylish and trend setting avatar has been conceptualised.
Slated to break in a few months, the campaign has been created and executed by Percept-H Advertising part of the Rs.2000-crore Percept Holdings Group.
The two greatest USPs of the Siyaram's MSD Brand would be the extensive 30,000-odd retail outlets from where its fabrics are already sold (no other brand in the country has such a wide penetration) and secondly, the Fabric Expertise that Siyaram's has, which would ensure that the consumer gets the best quality at an affordable price.
Siyaram's MSD is targeted at today's youth and aims to provide its customers the best product quality at the most affordable prices. Shirts would priced between Rs. 600-Rs. 1200 and trouser between Rs. 500-Rs. 1400. Every product will carry the new 'flarrow' as the symbol of style, passion, dynamism and timelessness.
The Siyaram's MSD brand has ambitious plans to become the largest ready-to-wear men's brand within the next 5-years and an aggressive marketing plan has been put in place to achieve the same.
marketing@alchempro.com
